SS Business Development ServicesProf. Sunil Somarajan
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Hospitality management.

SBC and C-BED business practices for tourism enterprises, small hotels, homestays and restaurants.

Hospitality
business development.

The ILO’s Small Business Competitiveness (SBC) programme provides start-up and operating guidance for tourism and hospitality enterprises. It uses the Community-Based Enterprise Development (C-BED) approach, focusing on marketing, financial management and action planning.

C-BED for Aspiring Entrepreneurs introduces business development and operation, including for audiences with limited literacy. C-BED for Small Business Operators helps existing owners and managers improve competitiveness.

Entrepreneurship Development in Tourism

  • Generate and select a business idea using SWOT analysis.
  • Create a marketing plan.
  • Calculate business costs and set prices for products or services.
  • Identify characteristics of successful businesses and create an action plan.

Good Business Practices for Small Hotels

  • Create a management system and set room rates.
  • Identify costs and prepare budgets.
  • Develop loyal employees and consistent service standards.
  • Create a safe workplace and develop an action plan.

Good Business Practices for Homestay

  • Develop a management system.
  • Prepare an operating budget and pricing strategy.
  • Manage human resources and improve service.

Good Business Practices for Restaurants / Food Vendors

  • Prepare an opening budget and pricing strategy.
  • Manage kitchen operations and human resources.
  • Create a safe and healthy workplace.
  • Build a reputation through customer service and develop an action plan.

Be the Winner in Restaurant Business

  • Develop a business plan for your restaurant concept.
  • Manage front-of-house and back-of-house operations.
  • Build memorable customer experiences.
  • Work through the operational challenges of a restaurant business.

Participants share their experience and leave with a priority action plan, including at least three actions to improve their business. SBC courses typically take 2–3 days (12–18 hours), depending on entry level.

Enquire about hospitality training ↗
Complete SBC and C-BED programme information

Hospitality Management

The International Labour Organization (ILO) has designed a unique training program called Small Business Competitiveness Programme (SBC)for Tourism & Hospitality Sector. This program uses a facilitation approach to enhance hospitality skills, fostering empowerment and better communication within local communities to improve living standards, productivity, and work environments.

Centering on two key training modules, the SBC program aims to nurture essential skills for initiating and managing a business, emphasizing marketing, financial oversight, and strategic action planning. It offers specialized tracks: one for those looking to start their entrepreneurial journey, titled C-BED for Aspiring Entrepreneurs, and another for current small business owners, referred to as     C-BED for Small Business Operators.

  • Guide to generate business idea
  • Select the business idea through SWOT analysis
  • Create a marketing plan
  • Facilitate calculating business cost to set price for the product or service
  • Identify characteristics that make business successful.
  • Create an action plan
  • Assist in creating a management system
  • Practice in setting price (room rate)
  • Guide in identifying various costs and create budget
  • Facilitate in developing loyal employees
  • Assist in ensuring consistent service standards
  • Identify method to create a safe working environment
  • Develop Action Plan
  • Create management system to improve business
  • Facilitate in preparing an operating budget & pricing strategy
  • Assist in managing human resource
  • Guide in improving service
  • Facilitate preparing on opening budget or pricing strategy
  • Guide in managing kitchen operations
  • Create safety & health in the workplace
  • Assist in managing human resource
  • Guide in building reputation through customer service
  • Develop Action Plan
  • Develop a business plan tailored to your unique restaurant concept.
  • Gain invaluable skills in managing both front and back of house operations.
  • Build a foundation for creating standout customer experiences
  • Learn how to navigate the challenges of the restaurant industry with confidence.

Hospitality Business Development

  • ILO have developed Small Business Competitiveness (SBC) training programme to support micro and small enterprises in the tourism & hospitality sector
  • SBC is based on the ILO Community-Based Enterprise Development(C-BED) approach to support the  potential / existing entrepreneurs to learn by themselves or through facilitation method.
  • The C-BED programme is structured around two core training packages designed to develop competitiveness for business start-up and operation through a focus on marketing, financial management and action planning. There are C-BED for aspiring entrepreneurs and C-BED for small business operators.
  • C-BED for Aspiring  Entrepreneurs is an introductory training that is suitable for audiences with very limited literacy who wants to gain basic familiarity with business development and operation.
  • C-BED for small business operators aims to help existing entrepreneurs address the challenges they face and improve their competitiveness. C-BED for Small Hotels, C-BED for Homestay, C-BED for Restaurants & Food Vendors is a management package meant to help owners and managers of small hotel, homestay, restaurant & food vendors respectively to improve the management of their business enterprise. It focuses on key management principles to build on from what participants already know from managing their hotel/ home stay/ restaurants & food vendors and helps them to learn more. Participants bring experience to share and leave with a priority action plan (atleast 3 actions to introduce improvements to their business)

Hotel management is a field that deals with overseeing the administrative tasks of a hotel or resort. Your goal as a hotel manager is to ensure all facilities are functioning smoothly, guests are satisfied, and staff are performing their duties effectively and efficiently

Programme
questions.

Find answers about course content, duration, certificates and training language.

What is Small Business Competitiveness (SBC)?

The International Labour Organisation (ILO) have developed learning modules that provide operational guidance to enterprises and entrepreneurs in the tourism & hospitality sector.

What is C-BED?

C-BED is Community – Based Enterprise Development, which has been developed by International Labour Organisation (ILO) to reach aspiring entrepreneurs and business owners in underserved vulnerable and hard-to-reach communities. The programme consist of two core C-BED training packages, C-BED for Aspiring Entrepreneurs and C-Bed for Small Business Operators

Who can enroll for the SBC Course?

The courses are best suited for aspiring entrepreneurs planning to start tourism business as well as owners and managers of small hotels and restaurants.

How are the courses conducted online?

The courses are conducted through a virtual learning platform and will include live training sessions, pre-recorded videos and practical assignments.

What are the technical requirements to participate in online SBC course?

Participants need a stable internet connection, a  computer or a smart device and basic proficiency in using web-based platforms.

How long does it take to complete the SBC course?

The duration of each course may vary according to the entry behaviour of the applicant. Typically, a course can take 2-3 days (12 – 18 hrs)

Is there an assessment process or exam for the SBC course?

Yes. Assessments may include quizzes, assignments and a final exam to evaluate the understanding and application of the course material.

Can I take the SBC course if I am already operating a small hotel or restaurant?

Absolutely. The course are designed to help existing hotel and restaurant for  improvement.

How much does it cost to enroll in a SBC course?

The course fees can vary. Please check our website or contact me directly for the most up-to-date pricing information.

Are there any pre-requisites for enrolling in the SBC course?

There is no strict pre-requisites for enrolment

What kind of support can I expect during my SBC course?

Participants can access one-on-one mentoring session, technical support for the online platform and academic guidance from experienced instructors.

Can SBC course be taken by someone without a business background?

Yes. SBC course are designed to be accessible to people from various background, including these new to business studies.

What courses do you offer in Hospitality Management?

We offer a range of courses which includes Entrepreneurship Development in Tourism, Food Business Practices for Small Hotels, Good Business Practices for Homestay, Good Business Practices for Restaurants/ Food Vendors, Be the Winner in Restaurant Business.

Other programmes.

Training enquiries.

SIYB, hospitality management, trainer development, food-safety training and business coaching.

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