SS Business Development ServicesProf. Sunil Somarajan
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Improve Your Business.

How to improve the performance of an existing business.

IYB

Improve Your Business

How to improve the performance of an existing business.

Enquire about IYB↗Original programme PDF ↗Ask about IYB on WhatsApp
Who is it for?
Owners and managers of existing small enterprises.
Duration
7 days · 42–56 hours for all six modules

Develop a systematic approach to operating a business, increasing sales and reducing costs. The six modules may be taught individually or combined as a complete course.

What you will learn

  • Marketing: attract and retain customers and use the marketing mix.
  • Costing: identify costs and calculate the cost of goods and services.
  • Buying & stock control: improve purchasing, supplier management, stock cards and stocktaking.
  • Record keeping: identify important records, maintain a simple system and use the information.
  • Planning for your business: develop plans and use them to improve operations.
  • People & productivity: recruitment, motivation, a safe workplace, productive culture and external relationships.

A certificate is issued on successful completion. Programme duration depends on participants’ entry level and the agreed delivery.

Complete IYB programme information

IMPROVE Your Business (IYB)

TRAINING PROGRAM

IYB stands for “ Improve Your Business, ” which is a training course designed to help entrepreneurs and small business owners enhance their business skills. The IYB course is a part of the SIYB training package which provides a systematic approach in operating a business. IYB can help you to become more efficient and increase your profit once you have started your business.

What is this training about?

The core focus of this training is “How to improve the performance of your business”. It will train you to on how to sustain your business by increasing sales and reducing costs. IYB training programme consist of six core areas required for business sustainability-

(i)  Marketing

(ii) Costing

(iii) Buying & stock control

(iv) Record keeping

(v) Planning for your business and

(vi) People & Productivity

For whom ?

Owners & Managers of small enterprises

How will you benefit from this course?

  • Marketing module will focus on how you can increase sales by attracting and retaining customers and increasing business profits in the long term.
  • The Costing module will focus on how you can calculate the cost of the goods or services offered by your business.
  • The Buying & Stock control module will focus on the purchasing procedures and inventory management in order to make business investment efficient.
  • The Recordkeeping module will focus on how you can identify records that are important for your business, how to keep the records ad how to use them to  improve business performance
  • The Planning for your business will focus on how you can run your business more efficiently if you prepare plan for the different areas of operation.
  • The People & Productivity module will focus on how you can increase the business productivity by following better recruitment procedures, adequately motivating and rewarding your employees and maintaining good relations with your suppliers and the community in which you operate.

After successful completion of the course a certificate will be issued

The IYB
management modules.

Six areas for business sustainability. Each can be taught individually or combined in the full IYB course.

Marketing

Understand customers, create loyalty, position products and services, and use the marketing mix.

Costing

Identify business costs and use records to calculate the cost of goods or services.

Buying & stock control

Plan purchasing, manage suppliers, create stock cards and carry out stocktaking.

Record keeping

Choose the records your business needs, maintain a simple system and use the information to improve performance.

Planning for your business

Understand the benefits of planning, develop business plans and use them in day-to-day operations.

People & productivity

Select and motivate people, identify productivity indicators, build a safe workplace and a productive culture, and maintain external relationships.

Read the complete business-management outline

Business Management

Start and Improve Your Business(SIYB) is the World's Largest Business Management Training Program developed by the International Labour Organisation (ILO)

The International Labour Organization (ILO) is one of the first and oldest specialised agency of the  United Nations founded in 1919, with a mandate to advance social & economic justice, promoting decent work  and setting international labor standards, especially for Micro, Small and Medium Enterprises (MSME).

The SIYB programme is a business management training programme with a focus on starting and improving small businesses meant for owners and managers of enterprises. SIYB is for potential entrepreneurs who want to start a small business and for existing entrepreneurs who want to improve their business.

Entrepreneurship Development

  • Assess the attributes required for a successful entrepreneur
  • Assist potential entrepreneur to identify different business idea
  • Guide potential entrepreneur to analyze business ideas through field study & SWOT analysis
  • Facilitate potential entrepreneur to concretise the business idea.
  • Assess the readiness to start the business
  • Brief the relevance of a business plan
  • Describe the content of a business plan
  • Facilitate potential entrepreneurs to create a business plan
  • Translate the business idea into a complete business plan.

People and Productivity

  • Explain the link between people and productivity as well as the link between people and competitiveness
  • Identify the key productivity indicators of your business and the factors that influence them
  • Select the right people for your business
  • Motivate people to become more productive
  • Build a safe and healthy workplace
  • Define a productive workplace culture
  • Identify and solve the problems of troubled employees
  • Maintain good external relations in order to support your business.

Planning for your business

  • Explain the benefits of business planning
  • Describe the steps of making business plans
  • Develop plans for your business
  • Use the plans to improve your business

Costing

  • Identify the different types of costs for running a business
  • Use the information from your business record books to calculate the cost of your goods or services
  • Use the product costing to calculate the cost of a good or service

Buying and Stock Control

  • Identify the items that your business needs to purchase
  • Design a process to make sure that you are buying well.
  • Verify whether or not stock control is important to your business
  • Create stock cards to record like stock coming in and going out of your business
  • Do stock taking to regularly check the level of your inventory.
  • Properly manage the performance of your suppliers.

Record Keeping

  • Explain the benefits of record keeping
  • Determine which records are important and should be kept
  • A simple system of keeping records
  • Use records to improve your business

Marketing

  • Explain the power of customers to your business
  • Identify how marketing helps you create customer loyalty
  • Project a good image of your good or service in the minds of the customers
  • Use the marketing mix to consistently build a positive image for your business.

Entrepreneur Development

  • The SIYB programme is a system of inter-related training packages and supporting materials for MSME entrepreneurs to start and grow their businesses.
  • The SIYB programme is structured into four separate training packages – Generate Your Business Idea(GYB), Start Your Business (SYB), Improve Your Business (IYB) and Expand Your Business (EYB) which are designed to respond to the progressive stages of business development.
  • Generate Your Business Idea (GYB) is intended for people who would like to develop a viable business idea. A GYB course typically lasts for 2 – 3 days (12-18 hours).
  • Start Your Business (SYB) is for potential entrepreneurs who want to start a small business and already have a concrete business idea. The programme is a combination of training, field work and post-training support. The training enables potential entrepreneurs to prepare a business plan, evaluate its viability and helps participants assess their readiness to start a business. SYB courses are usually delivered in 5 days (30-40 hours).
  • Improve Your Business (IYB) introduces already practicing entrepreneurs to good principles of business management. Its six modules (marketing, costing, buying & stock control, record keeping, planning for your business and people & productivity) can be taught individually or all combined in a full course. If the full course using all modules is delivered, its duration is approximately 7 days (42-56 hours).

Business management is a broad field that involves the planning, organization, directing, and controlling of business activities to achieve organizational goals. Here’s a compact guide to key concepts and components that are often associated with business management:

In practice, business management is not limited to just managers or business owners; it is integrated throughout an organization and involves continuous learning and adaptation to stay competitive in a rapidly changing environment. It blends analytical thinking with effective communication and leadership skills to drive the success of a company.

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