Business Development Services

Generate Your Business Idea (GYB)

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About Course

This module belongs to the ILO Start and Improve your Business (SIYB) programme. SIYB is a management training programme with a focus on starting and improving small businesses.

Generate Your Business training is usually delivered by certified SIYB trainers in a 2-3 days  training, using the GYB manual. We hope that this on-line module enriches your training experience!

The SIYB (Start and Improve Your Business) program is an initiative by the International Labour Organization (ILO) aimed at supporting small-scale entrepreneurs to start and grow their businesses. It is a practical business management-training program with a focus on starting and improving small businesses as a strategy for creating more and better employment for women and men.

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What Will You Learn?

  • 1. Business Idea Generation: Methods for generating business ideas and how to identify business opportunities in your local market.
  • 2. Business Planning: Steps for developing a business plan, including market research, forecasting, budgeting, and planning for business operations.
  • 3. Financial Management: Understanding the basics of financial management, including how to keep records, calculate costs, price products or services correctly, and manage cash flow.
  • 4. Marketing: Strategies on how to market your products and services, how to identify your customers, and how to reach them effectively.
  • 5. Operations Management: How to ensure that your everyday operations are efficient, from choosing suppliers, managing inventory, to production planning.
  • 6. Human Resources: Guidance on hiring staff, labor laws, employee management, and effective communication in the workplace.
  • 7. Legal and Regulatory Information: Information on the necessary legal procedures for starting a business, such as registration and taxes, and on complying with relevant laws and regulations.
  • 8. Networking and Relationships: Building relationships with customers, suppliers, and other stakeholders, and networking strategies to help your business thrive.
  • 9. Problem-solving and Decision-making: Developing critical thinking skills to solve business challenges and make informed business decisions.
  • 10. Sustainability and Growth: Strategies for ensuring the business is sustainable in the long term and can grow or scale when the opportunity arises.

Course Content


  • Introduction to GYB

Unit 1 – You as an entrepreneur

Unit 2 – A market is waiting for you

Unit 3 – Your own business idea list

Unit 4 – The best business idea for you

Unit 5 – Your own business idea

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